Vice President, Digital Strategy, Define Media Group
I am currently the Vice President of Digital Strategy at Define Media Group.
“The McKinsey of SEO”, Define Media Group is a boutique Enterprise SEO & Audience Development consulting firm that acts as strategists for many of the Blue Chip publishers, major web brands, prominent startups, and the Investment Community.
A representative sample of our clients includes:
The New York Times Company (in which Define was incubated after the About.com acquisition)
Gannett & USA Today
We have also diligenced several billion dollars in deal flow for private equity firms and other investors since 2011.
Tippit/Focus Research (sold to Ziff Davis in 2011)
Previous to my role at Define Media Group, I was VP of Audience Development at Focus Research, acquired by Ziff Davis. My team developed audience and user acquisition strategies to build dominant online properties in each of our key B2B vertical markets (VOIP, CRM, HR, etc.).
Founder, Scoreboard Media Group
Scoreboard Media Group is my personal consulting firm. Within Scoreboard, I developed strategy, trained personnel, and executed complex internet marketing solutions (Digital Strategy, User Acquisition, Audience Development, SEO, SEM, Social Media, Lead Generation) across nearly every major vertical.
I am an Advisor to a handful of interesting startups, lending my experience in User Acquisition and Audience Development. I also work with a few hedge funds and buy-side entities on evaluating Internet signals and investment themes.
My job allows me to see many exciting Seed-stage businesses. From time to time, I will make an investment but, by no means, am I an active angel investor.